Faculty Directory

Yao-Chin Wang

Yao-Chin Wang

Assistant Professor

Dale Bumpers College of Agricultural, Food & Life Sciences

(THES)-AFLS-Human Environ Science

Phone: 479-575-4310

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Strategic Brand Management

Festival and Event Management

Services Marketing

Employee Positive Psychology

Tourist Psychology and Behavior

Leisure Participation and Restoration

Undergraduate

Hospitality and Tourism Marketing

Strategic Brand Management in Hospitality and Tourism

Hospitality Management and Organizations

Hospitality Human Resource Management

Festival and Event Management

 

Graduate

Seminar in Hospitality Research

Seminar in Tourism Theory and Research

Festival and Event Research

HOSP 3653 Food Systems Management

HOSP 4653/HOSP 5653 Global Travel and Tourism Management

August 2012 – July 2015

Ph.D. of Human Sciences, Specialization: Hospitality Administration

Oklahoma State University, Stillwater, Oklahoma, United States

           

September 2009 – June 2011 

Master of Business Administration, Major: Human Resource Management

National Changhua University of Education, Changhua City, Taiwan

 

September 2005 – June 2009 

Bachelor of Economics (AACSB-accredited), Minor in Political Science, E-Commerce Program

National Chung Cheng University, Chiayi County, Taiwan

***Advised doctoral student

**Advised master student

*Advised undergraduate student

 

Book Chapter

  1. Feng, Ruiyu*, Wang, Yao-Chin, & Ryan, Bill. (2017), Service experiences at luxury hotels: Business travelers’ perspective. In Liping A. Cai & Pooya Alaedini (Eds.), Bridging Tourism Theory and Practice (Volume X: Quality Services and Experiences in Hospitality and Tourism) (pp. XX-XX). Bingley, UK: Emerald. (accepted)

 

Refereed Journal Articles

  1. Liu, Chyong-Ru, Chiu, Tsui-Hua, Wang, Yao-Chin, & Huang, Wen-Shiung. (2017). Generation Y’s revisit intension and price premium for lifestyle hotels: Brand love as the mediator. International Journal of Hospitality and Tourism Administration. (accepted)
  2. Liu, Chyong-Ru, Wang, Yao-Chin, Chiu, Tsui-Hua, & Chen, Shan-Pei. (2017). Antecedents and outcomes of lifestyle hotel brand attachment and love: The case of Gen Y. Journal of Hospitality Marketing and Management. (accepted)
  3. Liu, Chyong-Ru, Wang, Yao-Chin, Huang, Wen-Shiung, & Chen, Shan-Pei. (2017). Destination fascination: Conceptualization and scale development. Tourism Management, 63, 255-267. (SSCI)
  4. Wang, Yao-Chin, & Tsai, Chen-Tsang (Simon). (2017). Feeling better when buying more? Harmonious passion and obsessive passion in online food group buying. British Food Journal, 119(6), 1263-1275. (SCI)
  5. Chang, Janet, Wang, Yao-Chin, & Lin, Tzu Lien. (2017). The impact of travel brochures on perceptions of authenticity at aboriginal tourist sites. Tourism Analysis. (accepted)
  6. Tsai, Chen-Tsang (Simon), & Wang, Yao-Chin. (2017). Experiential value in branding food tourism. Journal of Destination Marketing and Management, 6(1), 56-65. (SSCI)
  7. Wang, Yao-Chin, Yang, Jing, & Yang, Chu-En. (2015). Hotel internal branding: A case of Tempus Hotel Taichung. Journal of Hospitality and Tourism Cases, 4(3), 50-60.
  8. Wang, Yao-Chin, & Chung, Yeasun. (2015). Hotel brand portfolio strategy. International Journal of Contemporary Hospitality Management, 27(4), 561-584. (SSCI) Emerald Literati Network Awards for Excellence: Highly Commended Paper Award
  9. Wang, Yao-Chin, Cai, Ruiying, Yang, Chu-En, & Qu, Hailin. (2015). Coping strategy in hospitality internship: A mixed method approach. Journal of Hospitality and Tourism Education, 27(1), 10-19.
  10. Ozturk, Ahmet Bulent, Hancer, Murat, & Wang, Yao-Chin. (2014). Interpersonal trust, organizational culture and turnover intention in hotels: A cross level perspective. Tourism Analysis, 19(2), 139-150.
  11. Chen, Chun-Chu, Wang, Yao-Chin, Lin, Yueh-Hsiu, & Jiang, Jingxian “Kelly”. (2014). Segmenting Taiwanese tourists to China by ethnic identity and generation. Journal of Vacation Marketing, 20(2), 181-191. (SSCI)
  12. Liu, Chyong-Ru, Lin, Wei-Rong, & Wang, Yao-Chin. (2012). From destination image to destination loyalty: Evidence from recreation farms in Taiwan. Journal of China Tourism Research, 8(4), 431-449.
  13. Liu, Chyong-Ru, Lin, Wei-Rong, & Wang, Yao-Chin. (2012). Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors. Journal of Destination Marketing and Management, 1(1-2), 118-123. (SSCI)
  14. Tsai, Chi-Tung, Tseng, Wen-Wei, & Wang, Yao-Chin. (2012). When do procedural and distributive justice interact to influence contextual performance. International Journal of Knowledge, Culture and Change Management, 11(4), 87-106.
  15. Yang, Chu-En, Wang, Yao-Chin, & Wu, Po-Hsien. (2011). How to involve hotel brand into hotel services: The birth and passing down of role model. Journal of Tatung Institute of Commerce and Technology, 19, 41-58. In Chinese
  16. Wang, Yao-Chin, Lin, Wei-Rong, Yeh, Pi-Hua, & Liu, Chyong-Ru. (2011). The role of destination image in formation of destination loyalty at leisure farm: Difference between first-time and repeat visitors. International Journal of Agricultural Travel and Tourism, 2(2), 106-121.

 

Refereed Conference Proceedings and Presentations

  1. Wang, Yao-Chin, Ryan, Bill, & Yang, Chu-En. (2017), Hotel employees’ brand love and love behaviors: Organizational culture as the moderator, 2017 ICHRIE Conference, Baltimore, United States; July 26-28. Best Conference Paper Award
  2. Wang, Yao-Chin, Qu, Hailin, & Yang, Jing. (2017), Love spillover from a hotel sub-brand to its corporate brand: A three-way interaction model, 2017 ICHRIE Conference, Baltimore, United States; July 26-28.
  3. Wang, Yao-Chin, Qu, Hailin, & Yang, Jing. (2017), Antecedents and outcomes of hotel brand love: Baby boomer vs. generation X customers, 15th APacCHRIE Conference, Bali, Indonesia; May 31-June 2.
  4. Yang, Chu-En, Wang, Yao-Chin, Ryan, Bill, & Tsai, Chi-Tung. (2017), Effects of employee brand love on supportive voice behavior, helping behavior, and forgiveness behavior: Comparing hotel employees in the U.S. and Taiwan, 15th APacCHRIE Conference, Bali, Indonesia; May 31-June 2.
  5. Liu, Chyong-Ru, Chiu, Tsui-Hua, Wang, Yao-Chin, & Huang, Wen-Shiung. (2017), Generation Y’s visit more and pay more for lifestyle hotels: Brand love as the mediator, 2017 International Symposium on Business and Management, Kyoto, Japan; April 4-6.
  6. Xu, Shengtao**, Wang, Yao-Chin, & Wang, Ruixia**. (2017), Chinese hotel employees’ face and three-component fun climate at work: Effects on work and family domains, 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, United States; January 5-7.
  7. Wang, Jingya**, Wang, Yao-Chin, & Huang, Haiyu. (2017), Booth released psychological stimuli and impulse buying: Perspective of the theory of mental budgeting, 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, United States; January 5-7.
  8. Wang, Jingya**, Wang, Yao-Chin, & Huang, Haiyu. (2016), Making your booth a magnet: Scale development for booth attractiveness, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  9. Xu, Shengtao**, Wang, Yao-Chin, & Wang, Ruixia**. (2016), Relational orientation and fun climate: Chinese hotel employees’ perspective, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  10. Liu, Chyong-Ru, Wang, Yao-Chin, Huang, Wen-Shiung, & Chen, Shan-Pei. (2016), Enhancing brand passion toward rural restaurants: Developing physical environment, managerial environment, and psychological environment, 14th Cross-Strait Leisure Industry and Rural Tourism Conference, Nantou, Taiwan; September 21-22. (In Chinese)
  11. Wang, Yao-Chin, Qu, Hailin, & Yang, Jing. (2016), Three components of brand love and outcomes: Moderating effects of public self-consciousness, 2016 ICHRIE Conference, Dallas, United States; July 20-22.
  12. Liu, Chyong-Ru, Wang, Yao-Chin, Huang, Wen-Shiung, & Chen, Shan-Pei. (2016), Destination fascination: Conceptualization and scale development, 2016 ICHRIE Conference, Dallas, United States; July 20-22.
  13. Wang, Yao-Chin, Ryan, Bill, & Yang, Chu-En. (2016), Hotel managers’ brand love and health, The 6th Advances in Hospitality and Tourism Marketing & Management, Guangzhou, China; July 14-17.
  14. Wang, Yao-Chin, Qu, Hailin, & Yang, Jing. (2016), Moderating effects of customer involvement on dual-path outcomes of hotel sub-brand love, The 6th Advances in Hospitality and Tourism Marketing & Management, Guangzhou, China; July 14-17.
  15. Sun, Yanyan*, Wang, Yao-Chin, & Fu, Xiaoxiao. (2016), Memorable experiences at boat show and effects on perceived value and intention, The 6th Advances in Hospitality and Tourism Marketing & Management, Guangzhou, China; July 14-17.
  16. Ding, Yuxin*, Wang, Yao-Chin, & Su, Ching-Hui (Joan). (2016), Service interactions at high-contact exhibition booths, The 6th Advances in Hospitality and Tourism Marketing & Management, Guangzhou, China; July 14-17.
  17. Liu, Chyong-Ru, Chiu, Tsui-Hua, Wang, Yao-Chin, & Chen, Shan-Pei. (2016), Brand love for lifestyle hotels: A generation Y perspective, International Sustainable Development Business and Tourism Research Conference, Boston, United States; June 30-July 2.
  18. Wang, Yao-Chin, Qu, Hailin, Yang, Jing, & Yang, Chu-En. (2015), Leisure-work preference and hotel employees’ perceived subjective well-being: An exploratory mixed method, 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, United States; January 8-10.
  19. Wang, Yao-Chin, & Caniglia, Beth. (2015), Chairmanship in knowledge sharing among multistakeholders in sustainable tourism: Case of United Nations Commission on Sustainable Development, 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, United States; January 8-10.
  20. Huang, Yu-Shan, Wang, Yao-Chin, & Kuo, Pei-Juo. (2015), The role of ideal-self attainability, face and self-brand congruence in driving consumer behaviors toward restaurant brands, 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, United States; January 8-10. Best Paper Award
  21. Huang, Yu-Shan, Wang, Yao-Chin, & Kuo, Pei-Juo. (2014), Positive WOM and negative avoidance on social media: The role of actual and ideal self-brand congruence, Society of Marketing Advance conference, New Orleans, United States; November 4-8.
  22. Wang, Yao-Chin, & Chung, Yeasun. (2014), Hotel brand portfolio strategy, 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, United States; January 3-5.
  23. Wang, Yao-Chin, Yang, Jing, & Yang, Chu-En. (2014), Internal branding in hotel industry: An action research approach, 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, United States; January 3-5.
  24. Tsai, (Simon) Chen-Tsang, & Wang, Yao-Chin. (2013), What leads to customer value and behavioral intention in chain restaurants: The role of brand equity, 19th Asia Pacific Tourism Association Annual Conference, Bangkok, Thailand; July 1-4.
  25. Wang, Yao-Chin, Chen, Chun-Chu, & Lin, Yueh-Hsiu. (2013), The intention to maintain guanxi in destination choice: Exploring Chinese tourists' loyalty toward Taiwan, 2013 China Tourism and China Hotel-Branding Forum, Hong Kong, China; May 16-18.
  26. Scott-Halsell, Sheila, Wang, Yao-Chin, & Ryan, Bill. (2013), Socio-cultural adaption for studying abroad: Perspectives of Chinese and European students studying in the U.S., 11th APacCHRIE Conference, Macau, China; May 21-24.
  27. Wang, Yao-Chin, Cai, Ruiying, Yang, Chu-En, & Qu, Hailin. (2013), A longitudinal study of the coping strategy in hospitality internship, 11th APacCHRIE Conference, Macau, China; May 21-24.
  28. Wang, Yao-Chin, Chen, Chun-Chu, & Lin, Yueh-Hsiu. (2013), What motivates Chinese tourists to visit Taiwan? The application of Guanxi in an integrated model, The 3rd Advances in Hospitality and Tourism Marketing & Management, Taipei, Taiwan; June 25-30.
  29. Wang, Yao-Chin, Yang, Chu-En, Chen, Kun-Fu, & Wang, Chih-Hung. (2013), Affect mechanism and coping strategy of hotel employee: An integrated perspective, World Convention on Hospitality, Tourism and Event Research & International Convention & Expo Summit 2013, Bangkok, Thailand; May 25-28.
  30. Wang, Yao-Chin, Qu, Hailin, Tsai, Chi-Tung, Tseng, Wen-Wei, & Yang, Chu-En. (2013), Leisure satisfaction, job satisfaction and subjective well-being: The moderating effects of leisure preference and work preference, 18th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Seattle, United States; January 3-5.
  31. Tsai, Chi-Tung, Tseng, Wen-Wei, & Wang, Yao-Chin. (2011), When do procedural and distributive justice interact to influence contextual performance, 11th International Conference on Knowledge, Culture and Change in Organizations, Madrid, Spain; June 15-17.
  32. Liu, Chyong-Ru, Wang, Yao-Chin, Lin, Wei-Rong, & Liao, Pao-Chen. (2011), Effects of cognitive and affective image on behavioral intention: Destination personality and self-congruity as mediators, 9th APacCHRIE Conference, Hong Kong, China; June 2-5.
  33. Wang, Yao-Chin, Lin, Wei-Rong, Yeh, Pi-Hua, & Liu, Chyong-Ru. (2011), The role of destination image in formation of destination loyalty at leisure farm: Visiting times as moderator, 7th Biennial Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure, Chiang Mai, Thailand; May 24-27.
  34. Wang, Yao-Chin, & Tsai, Chi-Tung. (2010), How to involve hotel brand into hotel services: The birth and pass down of role model, 2010Annual Conference of Chinese Tourism Management Association, Nantou, Taiwan; December 18. (In Chinese)
  35. Liu, Chyong-Ru, Lin, Wei-Rong, & Wang, Yao-Chin. (2010), How does destination image influence self-congruity, destination personality, and destination loyalty: Evidence from Taiwan’s leisure farming, Symposium on Tourism Innovation & Destination Branding, Taipei, Taiwan; October 25.
  36. Liu, Chyong-Ru, & Wang, Yao-Chin. (2010), Establishing sustainability indicators for festival tourism: A case study of Taiwan Lantern Festival, 2010 Asia Tourism Forum, Hualien, Taiwan; May 6-9.

 

Refereed Conference Poster Presentations

  1. Xu, Shengtao**, Wang, Yao-Chin, & Wen, Han. (2017), From servants to leaders: Exploring the longitudinal process of student supervisors at a teaching café, 36th Annual Conference of the International Society of Travel and Tourism Educators, Charleston, United States; October 15-17.
  2. Wang, Yao-Chin, & Lang, Chunmin. (2017), Employee-customer interactions and affective commitment at full-service restaurants: Service employees’ dress as the driver, 2017 ICHRIE Conference, Baltimore, United States; July 26-28.
  3. Zou, Shufang*, & Wang, Yao-Chin. (2016), Desire for sexual attraction and beautification desire in the spa purchase process, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  4. Wang, Yanan*, & Wang, Yao-Chin. (2016), Antecedents and outcomes of children’s social skills in family tourism, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  5. Feng, Ruiyu*, & Wang, Yao-Chin. (2016), Outcomes of business travelers’ perceived service experiences at luxury hotels, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  6. Wang, Chia-I*, & Wang, Yao-Chin. (2016), Risk identification, risk evaluation, and risk response at hotel firms: Environmental scanning intensity and training offered by the firms as the moderators, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  7. Ding, Yuxin*, & Wang, Yao-Chin. (2016), Three-component motivation for sport tourism and effects on harmonious passion and sports involvement, 35th Annual Conference of the International Society of Travel and Tourism Educators, Hangzhou, China; October 12-14.
  8. Wang, Yao-Chin, Ryan, Bill, Washburn, Isaac, & Yang, Chu-En. (2016), Social identity on supervising employee brand love: Parenting style and age gap as moderators, 2016 ICHRIE Conference, Dallas, United States; July 20-22.
  9. Wang, Yao-Chin, Yang, Jing, & Ding, Li. (2014), Competitor analysis for hotel brands:  A strategic-group approach, 2014 ICHRIE conference, San Diego, United States; July 30- August 1.
  10. Wang, Yao-Chin, Shirsat, Abhijeet, & Leong, Jerrold. (2013), Storytelling ability: Conceptual framework and application in hospitality industry, 2013 ICHRIE Conference, St. Louis, United States; July 24-27.
  11. Ozturk, Ahmet Bulent, Hancer, Murat, & Wang, Yao-Chin. (2013), Reducing turnover intention: A cross level perspective, 2013 ICHRIE Conference, St. Louis, United States; July 24-27.
  12. Wang, Yao-Chin, Tsai, Chin-Hsun Ken, & Qu, Hailin. (2013), Tourism branding in Asia: Comparative analysis in brand communication among 10 brands, 2013 ICHRIE Conference, St. Louis, United States; July 24-27.
  13. Wang, Yao-Chin, Yang, Chu-En, & Hancer, Murat. (2013), Rating behavior in hotel rating system: Role play vs. improvisation, 11th APacCHRIE Conference, Macau, China; May 21-24.
  14. Wang, Yao-Chin, Yieh, Kaili, Qu, Hailin, & Yang, Chu-En. (2013), The role of subjective well-being in relationship marketing, 18th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Seattle, United States; January 3-5.
  15. Tsai, Chi-Tung, Tseng, Wen-Wei, & Wang, Yao-Chin. (2011), The interactive effect of distributive and procedural justice on service quality: The moderating role of organizational crisis management, 2011 ICHRIE Conference, Colorado, United States; July 27-30.
  16. Wang, Yao-Chin, & Hung, Tsang-Kai. (2011), How do exchange rates exchange tourism arrivals: Case of Taiwan's international inbound, 2011 International Conference on Sustainable Development, Innovation and Education of Hospitality, Tourism and Leisure, Taipei, Taiwan; May 6-7.

July 2017 – Present

Assistant Professor

Human Nutrition and Hospitality Innovation

School of Human Environmental Sciences, University of Arkansas

 

September 2015 – June 2017

Assistant Professor and Undergraduate Adviser

Department of Tourism and Hospitality Management

School of Management, Xiamen University (EQUIS-accredited and AMBA-accredited)

 

October 2015 – March 2017

Managing Supervisor

Snowlight Café

School of Management, Xiamen University

 

March 2014

President

2014 International Dinner

Graduate Student Association, School of Hotel and Restaurant Administration, Oklahoma State University

 

August 2011 – July 2012

Food Service Technician

Combined Logistics Command, Taiwan (Mandatory Military Service)

2017   

Best Conference Paper Award

2017 Annual ICHRIE (International Council on Hotel, Restaurant and Institutional Education) Conference, Baltimore, United States

  • Award sponsored by The Hong Kong Polytechnic University
  • Title: Hotel employees’ brand love and love behaviors: Organizational culture as the moderator (Authors: Wang, Y.-C., Ryan, B., & Yang, C.-E.)

 

2016

The 4th Annual Nomination for My Favorite Top Ten Teachers Award

Xiamen University, China

  • Nominated unanimously by undergraduate students of Class Five of the class of 2019 at the School of Management

 

2016

2016 Emerald Literati Network Awards for Excellence: Highly Commended Paper Award

  • Selected by the International Journal of Contemporary Hospitality Management (SSCI)
  • Title: Hotel brand portfolio strategy (Authors: Wang, Y.-C., & Chung, Y.)

 

2016   

OSU Graduate Research Excellence Award Nomination

Graduate College, Oklahoma State University

 

2015   

Honorary Graduate Commencement Marshal Nomination

Graduate College, Oklahoma State University

 

2015   

Best Paper Award

20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, United States

  • Award sponsored by Journal of Travel and Tourism Marketing (SSCI)
  • Title: The role of ideal-self attainability, face and self-brand congruence in driving consumer behaviors toward restaurant brands (Authors: Huang, Y.-S., Wang, Y.-C., & Kuo, P.-J.)

 

2014   

Oklahoma State University Distinguished Graduate Fellowships

Graduate College, Oklahoma State University

  • $2,200 grant awarded

 

2013, 2014     

Mildred H. and John W. Skinner Graduate Fellowship

College of Human Sciences, Oklahoma State University

  • $5,000 grant awarded
  • Single highest college scholarship of the year granted to a graduate student at School of Hotel and Restaurant Administration

 

2009   

Honorary Member of The Phi Tau Phi Scholastic Honor Society

National Chung Cheng University, Taiwan

  • One nomination per department